Alexis Ott

customer profiles

The Ultimate Guide to B2B Buyer Personas

Buyer personas are a critical first step for your marketing strategy. Buyers personas are semi-fictional representations that help you to understand your buyers and how to reach them. A well-defined persona is achieved through market research and data about your existing customers. In order to develop strong buyers personas, you need information about customer demographics, …

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forest canopy

With the New Normal on the Horizon, this is an Opportune Time to Outsource Business Consulting

It’s no question that we’re in uncharted territory. As the vaccinations roll-out and the US begins to shift to a “new normal”, we don’t have a clear vision of what exactly that will look like in the long term. Understandably, marketers, publishers, and advertisers have been quick to react to financial volatility and dramatically shifted …

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