Even if you’re not a salesperson, understanding how to sell anything – whether it be a company, a vehicle, a house, or even yourself while on a date looking to make a good first impression – always comes in handy.
6 Ways to Improve Your Sales Skills, Even If You’re Not a Salesperson Read More »
#EmployeeSpotlight: Cielo Cabalfin, has worked as a Business Operations Consultant at The Endurance Group (TEG) for almost five years now. One of her favorite things about TEG is that she loves the people she works with and she knows that her work is valued. Having worked for several years with the team, she’s established many
July 2021 Employee Spotlight: Cielo Cabalfin Read More »
Buyer personas are a critical first step for your marketing strategy. Buyers personas are semi-fictional representations that help you to understand your buyers and how to reach them. A well-defined persona is achieved through market research and data about your existing customers. In order to develop strong buyers personas, you need information about customer demographics,
The Ultimate Guide to B2B Buyer Personas Read More »
There are many ways as to how we can market products or services to other businesses or organizations. So you may ask, what are some of those strategies and what would be most effective? Before getting into the possibilities, we must acknowledge and understand the B2B buyer’s journey. Take notice of how each of these
Effective B2B Marketing Strategies in 2021 Read More »
The secret to creating inbound leads for your company is to produce high-quality, helpful content on a regular basis. Businesses value case studies and white papers as two of the most powerful and necessary forms of material. Both can be essential in helping you generate quality leads for your business. So how do you choose
Case Studies vs. White Paper: What’s the Difference? Read More »
Here’s a simple equation: lead generation = customers = profits. Lead generation is one of the key concepts in marketing, yet most business owners aren’t aware of what it is and how it can affect their success and productivity. At its core, the concept deals with the idea of consumer interest and how to target
What is Lead Generation and Why is it Necessary for your Business? Read More »
The digital world presents you with several marketing opportunities, however, (in most cases) you need to pay for advertising your products and/or services. Google ads offers ways for businesses to show their ads within Google search at a reasonable cost and might just be your strategy for success! Running ads for your business may not
How to Use Google Ads for your Business Read More »
Blogging for any industry is essential. In terms of marketing tactics…writing blog articles can be one of the most effective ways to build a strong media presence, as well as communicate with your customers. By publishing content on a regular basis, you not only allow for more opportunities for your website to rank higher within
A Guide to Writing an Effective Blog Article in 2021 Read More »
It’s no question that we’re in uncharted territory. As the vaccinations roll-out and the US begins to shift to a “new normal”, we don’t have a clear vision of what exactly that will look like in the long term. Understandably, marketers, publishers, and advertisers have been quick to react to financial volatility and dramatically shifted