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Are You Making The Most Of Your Non-Profit's Social Capital?


Commonality analyzes who of your donor prospects is most likely to connect with you based on your shared experiences. The platform creates a Social Capital Inventory – a report of all of your current donors and your employees’ backgrounds. Then, it compares that report to your prospective donors, uncovering the best ways to connect with each.

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Find Potential Donors In Your Social Network

Schedule a 10-minute demo with our team and get 5 free leads!

How can Commonality™ help you?

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Uncover Key Connections

Commonality uses machine learning algorithms to identify shared social ties between your donors, your team and potential other donors

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Provide Targeted Lists

Through Commonality, we generate bespoke lists which rank potential donors’ connections to your company and their likelihood to convert

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Targeted Messaging

By identifying shared ties through Commonality, the "cold" approach becomes genuine and personalized

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Analyze Existing Donors

Your existing donor lists can be run through Commonality to discover shared traits with key potential donors

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Rich Insights

Commonality can uncover data trends which inform targeted outreach efforts on an even deeper level

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Gain an Edge

The Commonality platform was developed exclusively for to help your efforts to expand your donor base


Commonality by The Endurance Group logo

What is Social Capital?

At The Endurance Group, we define Social Capital as the vast network of prospects your company is connected to through unique traits. These traits comprise your company’s Social Capital Inventory. For example, we analyze all of your employees’ alma maters, past job experiences, and passion, such as animal welfare.

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Provides Two Reports

Social Capital Inventory (SCI)​

Analyzes your employees to determine your company’s Social Capital Inventory (all employees’ unique interests and backgrounds)

Commonality Report

A highly targeted list of leads in your desired prospect profile that focuses on the shared ties between your employees and prospects

Example Commonalities Report for Sage Hill Strategies
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Number of shared social ties

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Connection between team and client

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Relevant leads based on your product / service

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Leads ranked based on potential conversion opportunity

FenestraPro logo

“The Endurance Group’s strategy of using shared experiences to establish connections and book meetings with prospects has worked incredibly well for FenestraPro. Their efforts have resulted in an average 30% response rate and has started conversations with key firms that we’d been interested in pursuing for years.”

David Palmer

CEO & Founder
SaltGrid logo

“The foundation of SaltGrid’s success has been our domain expertise in the areas of human safety and data analysis. Our growth strategy had previously relied on referrals from industry leaders. The Endurance Group’s efforts to expand our business through networking with like-minded health and safety leaders have helped SaltGrid develop new business relationships across the globe.”

Chris Aitken


Schedule Your Free Demo Today!