Closing is a make-or-break moment in sales. Closing a sale is a difficult technique to master, and even the best in the industry struggle with it. One of the biggest sales myths is that certain people are just born with the ‘it’ and that their gift makes them naturally exceptional salespeople.
It was the year 2008 and an economic crisis was rapidly spreading, resulting in increased unemployment and a diminished housing market. Businesses and consumers were feeling the impact and searching for innovative ways to navigate the economic crisis; one New England supermarket chain, we will refer to as New England Grocery, found an innovative new opportunity to increase their revenue through bulk gift card sales while supporting the local business and non-profit communities.