marketing strategy

insurance policy terms and conditions with a toy car, magnifying glass, and money

How Marketing and Our Commonality Platform Can Help Clients in Insurance?

When we talk about insurance companies, they usually have difficulty convincing traditional families or clients about how their services can help them in the future. Why do people avoid insurance? Young people tend to avoid life insurance unless their employer purchases it. In the early years of their careers, they have limited disposable income and …

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interconnected people avatars using technology

How Social Capital Will Change Your Business’s Sales Strategy

At The Endurance Group, we believe that tapping into personal, social and professional connections goes well beyond the job search. When utilizing the concept of social capital, our consultants lean on the power of our clients’ relationships to organically unearth new sales opportunities for their businesses.

coffee barista ringing up customer on Square point of sale device

Customer Profiles: 4 Ways to Target Your Ideal Customer

As you onboard a new client and learn about their business, start your sales and marketing strategy by defining your client’s ideal customer profile. A staple of any sales and marketing strategy is building a customer profile.

illustrated business man reviewing a sales funnel

Taking Care of Business: Tips for Lead Nurturing

Whenever you make a new business contact, the only way to know if there’s a deal on the table is to keep following up with your prospect. In a world of “following up” and “checking in” emails, here are 3 ways to personally and strategically nurture your leads.