Alexis Ott

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Essentials to Growing Your Law Practice

For many practices, the obstacles of expansion—such as the costs of beginning a legal company in the first place, acquiring new customers, competing with other firms, and having no time to focus on the business side of things—can become so burdensome that growth stagnates. If this describes your company, you’re not alone.

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Develop Deep Relationships Through Next-Level Networking

Networking refers to communicating and interacting with other individuals in order to make strong relationships. There has been quite an increase in the importance of networking and communication because they help to build relationships within not just our daily lives but especially our professional lives as well.

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3 Must-Know Tips to Closing a Sale

Closing is a make-or-break moment in sales. Closing a sale is a difficult technique to master, and even the best in the industry struggle with it. One of the biggest sales myths is that certain people are just born with the ‘it’ and that their gift makes them naturally exceptional salespeople.

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What is Omnichannel Marketing?

Closing is a make-or-break moment in sales. Closing a sale is a difficult technique to master, and even the best in the industry struggle with it. One of the biggest sales myths is that certain people are just born with the ‘it’ and that their gift makes them naturally exceptional salespeople.

The Endurance Group B2B Outsourced Sales and Marketing Landing Page

How to Create a Landing Page that Converts

A landing page is a standalone web page specifically made for a marketing campaign. It is a one Call-to-Action (CTA) page that offers a consultation, product or service in exchange for someone’s information.

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Best Search Engine Optimization (SEO) Practices to Help Your Website Stand Out in 2022

It’s no secret that Google enjoys tweaking its Search Engine Optimization algorithm. According to the Search Engine Journal, Google makes over 600 changes each year. For those of you that aren’t familiar, Search Engine Optimization, also known as SEO, refers to the process of improving your website to increase its visibility when people search for …

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How to Follow Up With Someone Who’s Not Getting Back to You

According to recent research, the typical person receives 141 emails each day but only sends 40. After all, sending the first email is only half the battle. Even if you follow all of the guidelines, you may not receive a response. When that happens, it’s all about how to follow up.

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When A/B Testing Doesn’t Tell You the Whole Story

A/B testing (also known as split testing or bucket testing) is a marketing method used to compare two versions of a website, landing page, app, or ad against each other to determine which one performs better.