Alexis Ott

omnichannel customer interactions illustrated map

What is Omnichannel Marketing?

Closing is a make-or-break moment in sales. Closing a sale is a difficult technique to master, and even the best in the industry struggle with it. One of the biggest sales myths is that certain people are just born with the ‘it’ and that their gift makes them naturally exceptional salespeople.

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two illustrated businessmen improving SEO

Best Search Engine Optimization (SEO) Practices to Help Your Website Stand Out in 2022

It’s no secret that Google enjoys tweaking its Search Engine Optimization algorithm. According to the Search Engine Journal, Google makes over 600 changes each year. For those of you that aren’t familiar, Search Engine Optimization, also known as SEO, refers to the process of improving your website to increase its visibility when people search for

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