The question of “how to grow your law firm” is a common one, and it’s easy to see why: running a law office is difficult, and growing a firm is even more difficult, especially in today’s market. For many practices, the obstacles of expansion—such as the costs of beginning a legal company in the first …
Networking refers to communicating and interacting with other individuals in order to make strong relationships. There has been quite an increase in the importance of networking and communication because they help to build relationships within not just our daily lives but especially our professional lives as well. So you might ask, why is networking so …
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Closing is a make-or-break moment in sales. Closing a sale is a difficult technique to master, and even the best in the industry struggle with it. One of the biggest sales myths is that certain people are just born with the ‘it’ and that their gift makes them naturally exceptional salespeople. The truth is that …
As customers go down the sales funnel, omnichannel marketing is the seamless integration of branding, messaging, and online as well as offline physical touchpoints, resulting in a more powerful customer experience. Marketing approaches are viewed through the eyes of the consumer in omnichannel marketing. From social media to customer service, consumers can now interact with …
What is a Landing Page? A landing page is a standalone web page specifically made for a marketing campaign. It is a one Call-to-Action (CTA) page that offers a consultation, product or service in exchange for someone’s information. So what’s the difference between a website and a landing page? A website is more of a …
It’s no secret that Google enjoys tweaking its Search Engine Optimization algorithm. According to the Search Engine Journal, Google makes over 600 changes each year. For those of you that aren’t familiar, Search Engine Optimization, also known as SEO, refers to the process of improving your website to increase its visibility when people search for …
Best SEO Practices to Help Your Website Stand Out in 2022 Read More »
The encounters and experiences your client has with your business along the whole customer journey, from the initial contact to becoming a happy and loyal customer, are defined as customer experience (also known as CX). Customer Experience (CX) is an important component of Client Relationship Management (CRM), since a customer who has a pleasant experience …
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Have you ever spent what seemed like an eternity crafting the “perfect” email only to receive nothing but silence in return? If you’re like most people, you’ve probably done it. After all, according to recent research, the typical person receives 141 emails each day but only sends 40. After all, sending the first email is …
How to Follow Up With Someone Who’s Not Getting Back to You Read More »
The encounters and experiences your client has with your business along the whole customer journey, from the initial contact to becoming a happy and loyal customer, are defined as customer experience (also known as CX). Customer Experience (CX) is an important component of Client Relationship Management (CRM). A customer who has a pleasant experience with …
What’s The Right Customer Experience For Your Brand? Read More »
Nothing gets the blood pumping like a good old A/B test! A/B testing (also known as split testing or bucket testing) is a marketing method used to compare two versions of a website, landing page, app, or ad against each other to determine which one performs better. This method of testing is quick to run, …
When A/B Testing Doesn’t Tell You the Whole Story Read More »