Alexis Ott, Author at The Endurance Group

Alexis Ott

What is Omnichannel Marketing?

As customers go down the sales funnel, omnichannel marketing is the seamless integration of branding, messaging, and online as well as offline physical touchpoints, resulting in a more powerful customer experience. Marketing approaches are viewed through the eyes of the consumer in omnichannel marketing. From social media to customer service, consumers can now interact with …

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