For any firm, large or small, developing new business is vital to the success and growth of the company. This is especially true for those industries that have traditionally relied upon referrals to generate new business, such as real estate. As a whole, real estate is a referral-based industry where agents have primarily spent their …
How Marketing & Commonality Can Help Real Estate Clients Read More »
Throughout your professional career, you’ve likely heard the expression, “It’s all about who you know”. High school guidance counselors, college professors, and career coaches advise tapping into social and professional connections to take your career to the next level, and with good reason. It is estimated that 60-80% of all job connections are made thanks …
How Social Capital Will Change Your Business’s Sales Strategy Read More »
Starting off 2022, did you have any professional new year’s resolutions? Perhaps you wanted to update your LinkedIn profile or improve your sales skills. Mine was to learn a new skill, namely SEO. So, what do we mean by SEO? Especially if you don’t work in marketing. SEO is a commonly used acronym that stands …
The Ultimate Guide to Getting Started with SEO in 2022 Read More »
Acquiring a new client is an exciting time as a business development and marketing consultant. It is an opportunity to bring your expertise to a new business problem and perhaps implement some new tactics you have recently learned. At the same time, acquiring a new client raises a lot of questions: “Where do I start?”, …
Customer Profiles: 4 Ways to Target Your Ideal Customer Read More »
It has likely happened to the best of us. In an effort to make that sales pitch or monthly newsletter stand out, you inadvertently triggered Outlook or Gmail’s spam filters and now your email has missed your contact’s inbox entirely. Although frustrating, this is a common problem for sales and marketing teams. Fortunately, the solution …