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Commonality™ Can Help You To Leverage your Social Capital to Find New Prospects


Commonality provides companies the opportunity to make authentic introductions and increase sales and marketing engagement by tapping into their common connections with target prospects. Through AI-powered algorithms, Commonality generates bespoke lead lists based on social ties ranging from a shared alma mater to a common interest in golf and beyond.

Read more about Social Capital and Commonality below.

Find Potential Prospects In Less Time

Schedule a 20-minute demo with our team and get 5 free leads!

How can Commonality™ help you?

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Uncover Key Connections

Commonality uses machine learning algorithms to identify shared social ties between your team and potential clients

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Provide Targeted Lists

Through Commonality, we generate bespoke lead lists which rank prospects’ connections to your company and their likelihood to convert

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Targeted Messaging

By identifying shared ties through Commonality, sales messaging becomes genuine and personalized

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Analyze Existing Contacts

Your existing contact lists can be run through Commonality to discover shared traits with key prospects

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Rich Insights

Commonality can uncover data trends which inform sales efforts on an even deeper level

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Gain an Edge

The Commonality platform was developed exclusively for you to stand out with your sales efforts


Commonality by The Endurance Group logo

What is Social Capital?

At The Endurance Group, we define Social Capital as the vast network of prospects your company is connected to through unique traits. These traits comprise your company’s Social Capital Inventory. For example, we analyze all of your employees’ alma maters, past job experiences, and passion, such as animal welfare.

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Provides Two Reports

Social Capital Inventory (SCI)​

Analyzes your employees to determine your company’s Social Capital Inventory (all employees’ unique interests and backgrounds)

Commonality Report

A highly targeted list of leads in your desired prospect profile that focuses on the shared ties between your employees and prospects

Example Commonalities Report for Sage Hill Strategies
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Number of shared social ties

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Connection between team and client

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Relevant leads based on your product / service

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Leads ranked based on potential conversion opportunity

FenestraPro logo

“The Endurance Group’s strategy of using shared experiences to establish connections and book meetings with prospects has worked incredibly well for FenestraPro. Their efforts have resulted in an average 30% response rate and has started conversations with key firms that we’d been interested in pursuing for years.”

David Palmer

CEO & Founder
SaltGrid logo

“The foundation of SaltGrid’s success has been our domain expertise in the areas of human safety and data analysis. Our growth strategy had previously relied on referrals from industry leaders. The Endurance Group’s efforts to expand our business through networking with like-minded health and safety leaders have helped SaltGrid develop new business relationships across the globe.”

Chris Aitken


Schedule Your Free Demo Today!