The Power of Social Capital to Drive Sales
100
Invites Per Week On Average
33%
Average LinkedIn Acceptance Rate
1-2
Meetings Per Week On Average
Some of Our Successful Campaigns
66%
Connection Rate For TFA Alumni in IT
5.8
Meetings Per Week For Irish Accounting Firm
22%
Response Rate For Deloitte Alumni in Pharma
Keys To Our Success
We utilize our AI-powered Commonality platform and 20+ years of relationship selling experience to help our clients leverage their social capital into new opportunities.



Our Services
Uncover
Discover your team's social capital. What are your team's key social assets (school, volunteer, former employers, interests, heritage, location, partners, etc.)?
Analyze
Define your prospect profile and identify prospects that will most likely close deals with you.
Leverage
Determine who at your firm has the highest probability to connect with your prospects through their social capital. Then, we create automated campaigns that send sequences of customized LinkedIn messages to those prospects.
Coach
Meet with your team weekly to help them identify your prospect profile, conduct networking calls, set up your CRM, and much more.
Track Progress Through Our Dashboard
Example Pilot Campaign Calendar
Month 1
Month 1
1. Determine your prospect profile (industry, title, geography, etc.)
2. Create prospect lists
3. Create and launch campaigns for selected team members (prospect lists and messaging)
4. Provide coaching to ensure team members are ready for conversations with prospects
2. Create prospect lists
3. Create and launch campaigns for selected team members (prospect lists and messaging)
4. Provide coaching to ensure team members are ready for conversations with prospects
Month 2
Month 2
1. Provide coaching to ensure team members are ready for conversations with prospects
2. Continue to send outreach to target alumni via LinkedIn
2. Continue to send outreach to target alumni via LinkedIn
Month 3
Month 3
1. Provide coaching to ensure team members are ready for conversations with prospects
2. Continue to send outreach to target alumni via LinkedIn
2. Continue to send outreach to target alumni via LinkedIn
What Do Our Clients Say?
"By connecting with prospects who you share backgrounds with, you are able to develop authentic connections and become a known entity. You build your brand and network among individuals who may look to you in the near future for your perspective or when they have business needs aligned to your areas of expertise."
