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For over 20 years, The Endurance Group was an outsourced sales and marketing company. But in 2022, we realized that our services were not in line with our mission statement. This realization caused us to rebrand ourselves as the world’s first social capital company. We help our clients understand their social capital: their backgrounds, interests, and assets. Then, we help them leverage it into new opportunities. 

While B2B sales is our “bread and butter” because of our company’s history, we believe companies and organizations across all industries and verticals can leverage their social capital. 

  • We have worked with non-profits to help them identify and connect with potential donors. 
  • We have helped HR departments use their social capital to get in contact with potential hires.
  • We have assisted solo-entrepreneurs launch their business by using their social capital to identify potential partners.

Schedule a meeting with us today to discuss how you might be able to leverage your social capital.

LinkedIn is an amazing platform in that it is the number one source of first-party data. People around the world freely write their employment, education, and volunteer history in addition to their other interests. It allows individuals to search for people they may have connections with and tediously build lead lists one prospect at a time. 

How are we different? 

First, we use data from LinkedIn, as well as other social media platforms, to research social capital connections.

Second, we replace the tedious list building of LinkedIn and develop custom lists of prospects who share social ties with individuals at your company/organization. 

Third, we create and send out personalized messaging to each lead. These messages spark intriguing conversations which lead to lasting relationships, as well as higher acceptance and engagement rates.

Most of our clients are relatively new to LinkedIn so this is not a problem. Our technology does not focus on who you are already connected with. It instead focuses on who you could connect with. We identify the prospects you or others at your organization have potential connections to through their social capital. Then, we help you turn that potential relationship into an actual relationship.

We charge our clients a base monthly fee for our services plus an initial onboarding fee. Our clients are able to cancel at the end of each month with no additional fees. 

We do not offer commission deals largely because we are not in the business of helping our clients close deals. We are in the business of opening doors for our clients.

Our onboarding process typically takes 1-2 weeks. Most clients see connections and/or clicks by the end of the second week. 

We work with companies of all sizes. For smaller companies or companies with only a small number of participants in our program, we acknowledge there is a limited number of prospects who you may share social capital connections with. We will keep you informed of how many leads you have left within your social capital campaigns. 

If there are no more prospects who you share connections with, we will recommend:

  1. Moving on to another individual in your company
  2. Expanding your prospect profile
  3. Utilizing another of our services (Commonality Reports, Pay Per Click advertising, digital marketing services, etc.) 
  4. Or pausing our efforts. 

At The Endurance Group, we believe sales is the job of everyone at a company, not just the sales team. This is especially true if non-sales team members of a company possess multiple connections to a company’s prospects. 

At The Endurance Group, we offer training sessions to help non-sales people learn to network. We teach them how they move from a casual conversation about their alma mater to a conversation about how they might do business together. 

We recommend that when a non-sales person participates in our program they only open the door to prospects. Once they meet and explain a bit about their company and plant the seed of a potential business opportunity, we recommend they connect the prospect to someone on the sales team to move it to the next level. 

Yes, we offer Commonality Reports that do just this. First, we analyze your company’s employees and their social capital. Then, we analyze the social capital of the decision-makers at your target accounts. Finally, we compare them and show you “the best way in” to these decision-makers. 

  • Did your executive assistant previously work at the same company as your target’s VP of Finance?
  • Does your sales engineer volunteer at the same organization as your target’s CISO?
  • Did your CEO graduate from the same university as your target’s CEO?

This is one of the most common questions our clients ask. Our clients typically book 1-2 meetings per week (4-8 per month) with qualified prospects. To calculate ROI, we recommend that you determine your average deal size and close rate from initial meetings. Then, analyze the projected revenue you would generate from 4-8 meetings per month and divide that by the cost.

For example, if your company has less than 50 people, your average deal size is $100,000, and you close 25% of the initial 8 meetings, then you would project to earn $200,000 by using our services for two months at a cost of acquisition of $5250 ($3500 for two months of service fees + $1500 for onboarding + $250 for your company’s Social Capital Inventory).