Why You Need to Measure Social Capital During Due Diligence

If you’re an investor you know that investigating and measuring startups’ social capital is crucial due diligence.

Startups very rarely (if ever) possess all the resources they need. So if a startup has strong social capital it is more likely to survive because social capital facilitates resourcefulness, a key performance pillar of entrepreneurship. Scientific research has found that when a startup has strong social capital they are more likely to experience growth and success.