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How Social Capital Will Change Your Business’s Sales Strategy

Throughout your professional career, you’ve likely heard the expression, “It’s all about who you know”. High school guidance counselors, college professors, and career coaches advise tapping into social and professional connections to take your career to the next level, and with good reason. It is estimated that 60-80% of all job connections are made thanks …

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What is Omnichannel Marketing?

As customers go down the sales funnel, omnichannel marketing is the seamless integration of branding, messaging, and online as well as offline physical touchpoints, resulting in a more powerful customer experience. Marketing approaches are viewed through the eyes of the consumer in omnichannel marketing. From social media to customer service, consumers can now interact with …

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