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We often work with startups and learn that when founders choose advisors, their decisions are often based on which brand...

A startup’s success depends on its ability to gain and build legitimacy. However, legitimacy is not discussed as much as...

For startups to succeed, they need to sell, but you know that. Generating sales leads is one of the biggest...

Startups financed by venture capital are more likely to survive than those that do not. Those scientific findings are unsurprising....

Startups very rarely (if ever) possess all the resources they need. So if a startup has strong social capital it...