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You’ve likely heard it a thousand times, but put yourself in your customer’s shoes and make every communication about them....

Sales and lead generation have come a long way. Whereas a soapbox and megaphone may have done the trick a...

When we talk about insurance companies, they usually have difficulty convincing traditional families or clients about how their services can...

By using Commonality, your team can move beyond traditional referral sources, while still generating leads through authentic connections. With this...

The value of common social ties are apparent in relation to a company culture, but consider for a moment the...