Customer Profiles: 4 Ways to Target Your Ideal Customer
As you onboard a new client and learn about their business, start your sales and marketing strategy by defining your...
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What’s The Right Customer Experience For Your Brand?
The encounters and experiences your client has with your business along the whole customer journey, from the initial contact to...
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When A/B Testing Doesn’t Tell You the Whole Story
A/B testing (also known as split testing or bucket testing) is a marketing method used to compare two versions of...
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Taking Care of Business: Tips for Lead Nurturing
Whenever you make a new business contact, the only way to know if there’s a deal on the table is...
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Being Essential – Distinguish Your Brand
It was the year 2008 and an economic crisis was rapidly spreading, resulting in increased unemployment and a diminished housing...
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