Claudia Sales

Here’s a simple equation: lead generation = customers = profits. Lead generation is one of the key concepts in marketing, yet most business owners aren’t aware of what it is and how it can affect their success and productivity. At its core, the concept deals with the idea of consumer interest and how to target […]

The digital world presents you with several marketing opportunities, however, (in most cases) you need to pay for advertising your products and/or services. Google ads offers ways for businesses to show their ads within Google search at a reasonable cost and might just be your strategy for success! Running ads for your business may not

Blogging for any industry is essential. In terms of marketing tactics…writing blog articles can be one of the most effective ways to build a strong media presence, as well as communicate with your customers. By publishing content on a regular basis, you not only allow for more opportunities for your website to rank higher within

It’s no question that we’re in uncharted territory. As the vaccinations roll-out and the US begins to shift to a “new normal”, we don’t have a clear vision of what exactly that will look like in the long term. Understandably, marketers, publishers, and advertisers have been quick to react to financial volatility and dramatically shifted