A startup’s success depends on its ability to gain and build legitimacy. However, legitimacy is not discussed as much as other factors, such as product-market fit, timing, funding, the team, or the vision. When a startup first begins, they are almost always illegitimate in the eyes of investors or customers, creating a liability for the founders.
Building Legitimacy through Social Capital Read More »
For startups to succeed, they need to sell, but you know that. Generating sales leads is one of the biggest challenges startup leaders face.
The Secret to Generating More Leads Read More »
Startups financed by venture capital are more likely to survive than those that do not. Those scientific findings are unsurprising. As the tired adage goes, “it takes money to make money.” There’s a catch, though: financial capital without human or social capital is worthless.
Financial Capital Is Worthless without Human and Social Capital Read More »
Startups very rarely (if ever) possess all the resources they need. So if a startup has strong social capital it is more likely to survive because social capital facilitates resourcefulness.
Why You Need to Measure Social Capital During Due Diligence Read More »