Being Essential – Distinguish Your Brand

It was the year 2008 and an economic crisis was rapidly spreading, resulting in increased unemployment and a diminished housing market. Businesses and consumers were feeling the impact and searching for innovative ways to navigate the economic crisis; one New England supermarket chain, we will refer to as New England Grocery, found an innovative new opportunity to increase their revenue through bulk gift card sales while supporting the local business and non-profit communities.

Being Essential – Distinguish Your Brand