A landing page is a standalone web page specifically made for a marketing campaign. It is a one Call-to-Action (CTA) page that offers a consultation, product or service in exchange for someone’s information.
How to Create a Landing Page that Converts Read More »
It’s no secret that Google enjoys tweaking its Search Engine Optimization algorithm. According to the Search Engine Journal, Google makes over 600 changes each year. For those of you that aren’t familiar, Search Engine Optimization, also known as SEO, refers to the process of improving your website to increase its visibility when people search for
Best Search Engine Optimization (SEO) Practices to Help Your Website Stand Out in 2022 Read More »
The encounters and experiences your client has with your business along the whole customer journey, from the initial contact to becoming a happy and loyal customer, are defined as customer experience (also known as CX). Customer Experience (CX) is an important component of Client Relationship Management (CRM), since a customer who has a pleasant experience
What’s The Right Customer Experience For Your Brand? Read More »
How many social media profiles do you have currently? Facebook (err Meta?), Instagram, Twitter, TikTok, maybe still a MySpace…and LinkedIn. Did you count your LinkedIn Profile? While many of us spend hours on other social channels, LinkedIn can often be overlooked. Unlike other platforms, LinkedIn is dedicated to your professional self and network. It is
Why You Should Care About Your LinkedIn Profile Read More »
According to recent research, the typical person receives 141 emails each day but only sends 40. After all, sending the first email is only half the battle. Even if you follow all of the guidelines, you may not receive a response. When that happens, it’s all about how to follow up.
How to Follow Up With Someone Who’s Not Getting Back to You Read More »
As you onboard a new client and learn about their business, start your sales and marketing strategy by defining your client’s ideal customer profile. A staple of any sales and marketing strategy is building a customer profile.
Customer Profiles: 4 Ways to Target Your Ideal Customer Read More »
The encounters and experiences your client has with your business along the whole customer journey, from the initial contact to becoming a happy and loyal customer, are defined as customer experience (also known as CX). Customer Experience (CX) is an important component of Client Relationship Management (CRM). A client who has a pleasant experience with
What’s The Right Customer Experience For Your Brand? Read More »
A/B testing (also known as split testing or bucket testing) is a marketing method used to compare two versions of a website, landing page, app, or ad against each other to determine which one performs better.
When A/B Testing Doesn’t Tell You the Whole Story Read More »
Whenever you make a new business contact, the only way to know if there’s a deal on the table is to keep following up with your prospect. In a world of “following up” and “checking in” emails, here are 3 ways to personally and strategically nurture your leads.
Taking Care of Business: Tips for Lead Nurturing Read More »
It was the year 2008 and an economic crisis was rapidly spreading, resulting in increased unemployment and a diminished housing market. Businesses and consumers were feeling the impact and searching for innovative ways to navigate the economic crisis; one New England supermarket chain, we will refer to as New England Grocery, found an innovative new opportunity to increase their revenue through bulk gift card sales while supporting the local business and non-profit communities.
Being Essential – Distinguish Your Brand Read More »