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There is a strong correlation between good teachers and good salespeople. Before going into business, I was a teacher for six years, which meant I spent the month of August preparing for the upcoming school year. Even though I am not personally writing any lesson plans this month, the calendar made me think about the […]

Sales is a numbers game, and it’s near impossible to forecast deals and revenue if you aren’t sure where your prospects are in their buying journey. The key to managing and prioritizing your prospects is having a strong sales pipeline. Steps in your sales pipeline are the actions that your prospect takes to move towards

#EmployeeSpotlight: Cielo Cabalfin, has worked as a Business Operations Consultant at The Endurance Group (TEG) for almost five years now. One of her favorite things about TEG is that she loves the people she works with and she knows that her work is valued. Having worked for several years with the team, she’s established many

It has likely happened to the best of us. In an effort to make that sales pitch or monthly newsletter stand out, you inadvertently triggered Outlook or Gmail’s spam filters and now your email has missed your contact’s inbox entirely. Although frustrating, this is a common problem for sales and marketing teams. Fortunately, the solution

Buyer personas are a critical first step for your marketing strategy. Buyers personas are semi-fictional representations that help you to understand your buyers and how to reach them. A well-defined persona is achieved through market research and data about your existing customers. In order to develop strong buyers personas, you need information about customer demographics,

After Covid-19 disrupted the 2020 Summer Olympics, Tokyo now stands ready to host the Summer Games in 2021. At The Endurance Group, we always love the summer games, as it highlights so many great athletes participating in sports. The Olympics covers sports you rarely get the chance to see or even know existed, like Rhythmic

PropTech is an industry buzz word that is becoming increasingly popular. If you are not familiar with the term, PropTech refers to technology built for the Property & Real Estate industry. Some examples of 2021 PropTech businesses in the US and European market are: VergeSense, OnSiteIQ , Knotel, FenestraPro, Rockestate and Hyperion. The US real

There are many ways as to how we can market products or services to other businesses or organizations. So you may ask, what are some of those strategies and what would be most effective? Before getting into the possibilities, we must acknowledge and understand the B2B buyer’s journey. Take notice of how each of these

How The Endurance Group’s Outreach Differs from other Outsourced Sales & Marketing Firms The complexity of lead generation marketing and sales is both underrated and underappreciated. It’s difficult to understand this complexity without working directly in the field or starting a business. Nearly anyone can “market” or “sell” their business, but doing it successfully is