#EmployeeSpotlight: Cielo Cabalfin, has worked as a Business Operations Consultant at The Endurance Group (TEG) for almost five years now. One of her favorite things about TEG is that she loves the people she works with and she knows that her work is valued. Having worked for several years with the team, she’s established many […]
July 2021 Employee Spotlight: Cielo Cabalfin Read More »
It has likely happened to the best of us. In an effort to make that sales pitch or monthly newsletter stand out, you inadvertently triggered Outlook or Gmail’s spam filters and now your email has missed your contact’s inbox entirely. Although frustrating, this is a common problem for sales and marketing teams. Fortunately, the solution
Words that Trigger Spam in Your Emails Read More »
Buyer personas are a critical first step for your marketing strategy. Buyers personas are semi-fictional representations that help you to understand your buyers and how to reach them. A well-defined persona is achieved through market research and data about your existing customers. In order to develop strong buyers personas, you need information about customer demographics,
The Ultimate Guide to B2B Buyer Personas Read More »
After Covid-19 disrupted the 2020 Summer Olympics, Tokyo now stands ready to host the Summer Games in 2021. At The Endurance Group, we always love the summer games, as it highlights so many great athletes participating in sports. The Olympics covers sports you rarely get the chance to see or even know existed, like Rhythmic
What Olympic Sport Does Your New Business Development Process Look Like? Read More »
PropTech is an industry buzz word that is becoming increasingly popular. If you are not familiar with the term, PropTech refers to technology built for the Property & Real Estate industry. Some examples of 2021 PropTech businesses in the US and European market are: VergeSense, OnSiteIQ , Knotel, FenestraPro, Rockestate and Hyperion. The US real
US Market Entry & European PropTech: Keys to Success Read More »
There are many ways as to how we can market products or services to other businesses or organizations. So you may ask, what are some of those strategies and what would be most effective? Before getting into the possibilities, we must acknowledge and understand the B2B buyer’s journey. Take notice of how each of these
Effective B2B Marketing Strategies in 2021 Read More »
How The Endurance Group’s Outreach Differs from other Outsourced Sales & Marketing Firms The complexity of lead generation marketing and sales is both underrated and underappreciated. It’s difficult to understand this complexity without working directly in the field or starting a business. Nearly anyone can “market” or “sell” their business, but doing it successfully is
The TEG Difference: Meaningful Relationships Read More »
“Over the course of several years, our work with The Endurance Group has been instrumental in gaining valuable insights about our market space and establishing connections with the right individuals and organizations, ultimately leading to new long-term client relationships.” Federico Hess, Partner & CEO of Edify Software Introduction Federico Hess and Jennifer Beals met while
Edify Software – Partnership for the Long Term Read More »
Professionals across all industries hear “CRM” thrown around in business development conversations as an essential tool for sales operations. Some of The Endurance Group’s most successful clients expanded their customer and revenue base thanks to their CRM’s transparency, efficiency, and management tools. So – what is a CRM, and why should you use one? CRM
Best Practices for Using Your CRM Read More »
The secret to creating inbound leads for your company is to produce high-quality, helpful content on a regular basis. Businesses value case studies and white papers as two of the most powerful and necessary forms of material. Both can be essential in helping you generate quality leads for your business. So how do you choose
Case Studies vs. White Paper: What’s the Difference? Read More »
