Here’s How to Build Your Startup’s Social Capital
Social capital does not emerge from a bulging Rolodex or countless connections on LinkedIn. People want to be around others who see them, appreciate them, and value their contributions. You need to make an effort to build genuine relations and enter relationships with no expectations or needs. People don’t want to be used. You can avoid making others feel used by approaching your social capital efforts with a long-term and strategic lens.
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