What is the Net Promoter Score (NPS)?
Meet the Net Promoter Score (NPS), a powerful tool that goes beyond mere satisfaction, revealing the true advocates and detractors within your customer base.
What is the Net Promoter Score (NPS)? Read More »
Customer acqusition
What is Customer Satisfaction Score – CSAT
The Customer Satisfaction Score (CSAT) paves the way! It goes beyond a single “satisfied” or “unsatisfied” to a deeper understanding of how customers feel about specific experiences.
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What is Customer Effort Score – CES
Imagine: Your customers need to update their information in your mobile app, but it looks like a maze. Buttons are confusing, features are unclear and logging in feels like solving a puzzle. They leave in frustration, and you keep wondering what the problem is.
Unfortunately, this scenario happens all too often. But what if there was a way to measure this frustration, to quantify the effort required for customers to interact with your brand?
Meet the Customer Effort Score (CES).
What is Customer Effort Score – CES Read More »
Mastering the Art of Customer Service and Customer Experience Alignment
Customer service and Customer Experience (CX) are at the heart of every successful business. While they are distinct concepts, they share a common goal: to enhance the overall customer journey.
Mastering the Art of Customer Service and Customer Experience Alignment Read More »
Unveiling the Power of Social Capital and Relationship-Based Selling in Customer Acquisition
In the dynamic landscape of B2B sales, where customer acquisition
reigns supreme, the significance of fostering genuine connections
cannot be overstated. At The Endurance Group, we believe that the
synergy between social capital and relationship-based selling is the
cornerstone of successful customer acquisition strategies. Let’s delve
deeper into how leveraging social capital can amplify your customer
acquisition efforts.