What is Customer Effort Score – CES
Imagine: Your customers need to update their information in your mobile app, but it looks like a maze. Buttons are confusing, features are unclear and logging in feels like solving a puzzle. They leave in frustration, and you keep wondering what the problem is.
Unfortunately, this scenario happens all too often. But what if there was a way to measure this frustration, to quantify the effort required for customers to interact with your brand?
Meet the Customer Effort Score (CES).
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