Nature of the Customer – The Essence of the Customer Experience
As Customer Experience (CX) professionals, we dedicate our time to creating outstanding experiences for customers. However, what happens when a brand ignores your needs? It feels frustrating and disappointing. In this article, John Kalambayi Mpungadelve breaks down customer-centricity and introduces KEOM Nature—King, Employer, Oxygen, and Marketer. By recognizing these four key aspects, organizations can empower […]
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