Appetizers of Influence. Welcome to part one of my three-part series on Social Media in the B2B World. In true foodie fashion, I would like to take you on a culinary journey, starting with our appetizer: my early years on social media. APPETIZERS AND INFLUENCE Welcome to part one of my three-part series on Social […]
A SOCIAL MEDIA STORY: FROM INFLUENCED TO INFLUENCER Read More »
I have been thinking a lot lately about the power of social media. Last month, our content team updated our website to include our new social media services, and a few weeks ago, I wrote an article about the power of social media in B2B sales. But sometimes to close a deal, businesses need more
3 STEPS TO COMBINE YOUR COMPANY’S SOCIAL MEDIA AND PHONE EFFORTS Read More »
A few weeks ago during my routine morning walk around Mackworth Island, a gorgeous island in Portland’s Casco Bay, I tripped on a tree root. Since then, I have been a bit limited in my mobility and have had to use a crutch. While I consider myself a pretty optimistic person, I admit that I
THE CAMARADERIE OF THE CRUTCH Read More »
Every year, as soon as my kids left the house to walk to the bus stop on the first day of school, my wife would call our neighbor down the street with kids the same age as ours and say, “Are those angels I hear singing?” Clearly, my wife was ready for summer to end.
BACK TO SCHOOL, BACK TO SALES Read More »
I don’t remember the exact moment my father told me he was starting his own business, but I do have vivid memories from my early years drawing on the conference room white board with my younger sister. Although my 2nd grade self didn’t fully understand what he did every day, I remember when he told
THE EVOLUTION OF THE ENDURANCE GROUP Read More »
When social media first took off in the early 2000s, it was primarily a vehicle to connect friends. However, over time, businesses and companies began to view social media as an opportunity to connect to consumers. At first, only B2C companies dominated the space by using social media sites like Facebook, Twitter, and Instagram to
WANT A THRIVING BUSINESS? FOCUS ON B2B SOCIAL MEDIA Read More »
I recently finished a book titled, Reclaiming Conversation: The Power of Talk in a Digital Age. In one chapter of the book the author, Sherry Turkle, interviews dozens of parents who admit their phones and laptops are taking over their lives so much so that they are not fully present during time with their children. One father heartbreakingly admitted that he took his phone along with
FINDING EMPATHY IN A DIGITIZED WORLD Read More »
