Our Social Capital Inventory For Keene State College
Our Social Capital Inventory For Keene State College
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marketing strategy
Our Social Capital Inventory For Saint Francis Prep
Our Social Capital Inventory For Saint Francis Prep
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Our Social Capital Inventory for Saint Michael’s College
Our Social Capital Inventory for Saint Michael’s College
Our Social Capital Inventory for Saint Michael’s College Read More »
Our Social Capital Inventory For County Kerry
Our Social Capital Inventory for County Kerry- Commonality report created by The Endurance Group with their unique AI Tool Base Commonality
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Huron Consulting- Case Study
In this case study from Huron Consulting, TEG used the power of commonalities to create various lead lists to pursue.
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Here’s How to Build Your Startup’s Social Capital
Social capital does not emerge from a bulging Rolodex or countless connections on LinkedIn. People want to be around others who see them, appreciate them, and value their contributions. You need to make an effort to build genuine relations and enter relationships with no expectations or needs. People don’t want to be used. You can avoid making others feel used by approaching your social capital efforts with a long-term and strategic lens.
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Social Capital vs. Human Capital
People are the brain of the startup. They are the lungs. And they are the legs. Without people, it is impossible for a startup to generate the vision, design the product, and build a loyal customer base. But people differ in their capacity to contribute to a startup’s mission.
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Building an Advisory Board
We often work with startups and learn that when founders choose advisors, their decisions are often based on which brand logos they can add to their pitch deck. However, there is a more strategic and fruitful approach to developing an advisory board.
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Building Legitimacy through Social Capital
A startup’s success depends on its ability to gain and build legitimacy. However, legitimacy is not discussed as much as other factors, such as product-market fit, timing, funding, the team, or the vision. When a startup first begins, they are almost always illegitimate in the eyes of investors or customers, creating a liability for the founders.
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The Secret to Generating More Leads
For startups to succeed, they need to sell, but you know that. Generating sales leads is one of the biggest challenges startup leaders face.
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