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Here’s a simple equation: lead generation = customers = profits. Lead generation is one of the key concepts in marketing, yet most business owners aren’t aware of what it is and how it can affect their success and productivity. At its core, the concept deals with the idea of consumer interest and how to target […]

Sales calls are interesting because there is no right or wrong way to carry them out. A lot of the strategy behind a sales call can be situational based on who you’re calling, what you’re selling etc. Part of what makes a successful sales person is adaptability and the willingness to pivot strategies when something

In my freshman year of college, I attended a “How to Network” event. We practiced everything from holding a cocktail snack plate in one hand while shaking hands with the other, to learning what questions to ask a potential connection. However, what they did not teach us at this event was who exactly we should

The digital world presents you with several marketing opportunities, however, (in most cases) you need to pay for advertising your products and/or services. Google ads offers ways for businesses to show their ads within Google search at a reasonable cost and might just be your strategy for success! Running ads for your business may not

Blogging for any industry is essential. In terms of marketing tactics…writing blog articles can be one of the most effective ways to build a strong media presence, as well as communicate with your customers. By publishing content on a regular basis, you not only allow for more opportunities for your website to rank higher within

It’s no question that we’re in uncharted territory. As the vaccinations roll-out and the US begins to shift to a “new normal”, we don’t have a clear vision of what exactly that will look like in the long term. Understandably, marketers, publishers, and advertisers have been quick to react to financial volatility and dramatically shifted

“TEG helped us to begin our journey to approach new prospects; they do have the experience and the people to make it right.” Luis Perez, CEO of Cafeto Software Luis Perez is an entrepreneur with over 30 years of experience in the technology industry. Luis founded Cafeto software in 2010 and has spent the last

While scrolling through my LinkedIn feed this week, I came across multiple articles about How to Leave a Sales Voicemail That Works. I clicked through each article and got inundated with repetitive messaging. Allow me save you a bit of time , here is what I found.  Here’s how to do it: Be Concise Leave your

About a year into my employment at The Endurance Group, the CEO, Jim Sullivan, called me into his office. Jim explained that he was very pleased with my work thus far and thought I could handle additional responsibility. He then continued and said that, unfortunately, my colleague was leaving to pursue another opportunity. Would I

Appetizers of Influence. Welcome to part one of my three-part series on Social Media in the B2B World. In true foodie fashion, I would like to take you on a culinary journey, starting with our appetizer: my early years on social media.  APPETIZERS AND INFLUENCE Welcome to part one of my three-part series on Social