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When social media first took off in the early 2000s, it was primarily a vehicle to connect friends. However, over time, businesses and companies began to view social media as an opportunity to connect to consumers. At first, only B2C companies dominated the space by using social media sites like Facebook, Twitter, and Instagram to […]

I recently finished a book titled, Reclaiming Conversation: The Power of Talk in a Digital Age. In one chapter of the book the author, Sherry Turkle, interviews dozens of parents who admit their phones and laptops are taking over their lives so much so that they are not fully present during time with their children. One father heartbreakingly admitted that he took his phone along with