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The digital world presents you with several marketing opportunities, however, (in most cases) you need to pay for advertising your products and/or services. Google ads offers ways for businesses to show their ads within Google search at a reasonable cost and might just be your strategy for success! Running ads for your business may not […]

Blogging for any industry is essential. In terms of marketing tactics…writing blog articles can be one of the most effective ways to build a strong media presence, as well as communicate with your customers. By publishing content on a regular basis, you not only allow for more opportunities for your website to rank higher within

It’s no question that we’re in uncharted territory. As the vaccinations roll-out and the US begins to shift to a “new normal”, we don’t have a clear vision of what exactly that will look like in the long term. Understandably, marketers, publishers, and advertisers have been quick to react to financial volatility and dramatically shifted

“TEG helped us to begin our journey to approach new prospects; they do have the experience and the people to make it right.” Luis Perez, CEO of Cafeto Software Luis Perez is an entrepreneur with over 30 years of experience in the technology industry. Luis founded Cafeto software in 2010 and has spent the last

While scrolling through my LinkedIn feed this week, I came across multiple articles about How to Leave a Sales Voicemail That Works. I clicked through each article and got inundated with repetitive messaging. Allow me save you a bit of time , here is what I found.  Here’s how to do it: Be Concise Leave your

About a year into my employment at The Endurance Group, the CEO, Jim Sullivan, called me into his office. Jim explained that he was very pleased with my work thus far and thought I could handle additional responsibility. He then continued and said that, unfortunately, my colleague was leaving to pursue another opportunity. Would I

Appetizers of Influence. Welcome to part one of my three-part series on Social Media in the B2B World. In true foodie fashion, I would like to take you on a culinary journey, starting with our appetizer: my early years on social media.  APPETIZERS AND INFLUENCE Welcome to part one of my three-part series on Social

I have been thinking a lot lately about the power of social media. Last month, our content team updated our website to include our new social media services, and a few weeks ago, I wrote an article about the power of social media in B2B sales. But sometimes to close a deal, businesses need more

A few weeks ago during my routine morning walk around Mackworth Island, a gorgeous island in Portland’s Casco Bay, I tripped on a tree root. Since then, I have been a bit limited in my mobility and have had to use a crutch. While I consider myself a pretty optimistic person, I admit that I

Every year, as soon as my kids left the house to walk to the bus stop on the first day of school, my wife would call our neighbor down the street with kids the same age as ours and say, “Are those angels I hear singing?” Clearly, my wife was ready for summer to end.