A/B testing (also known as split testing or bucket testing) is a marketing method used to compare two versions of a website, landing page, app, or ad against each other to determine which one performs better.
When A/B Testing Doesn’t Tell You the Whole Story Read More »
Whenever you make a new business contact, the only way to know if there’s a deal on the table is to keep following up with your prospect. In a world of “following up” and “checking in” emails, here are 3 ways to personally and strategically nurture your leads.
Taking Care of Business: Tips for Lead Nurturing Read More »
It was the year 2008 and an economic crisis was rapidly spreading, resulting in increased unemployment and a diminished housing market. Businesses and consumers were feeling the impact and searching for innovative ways to navigate the economic crisis; one New England supermarket chain, we will refer to as New England Grocery, found an innovative new opportunity to increase their revenue through bulk gift card sales while supporting the local business and non-profit communities.
Being Essential – Distinguish Your Brand Read More »
Tips from a former museum educator on customer engagement.
Your Business is a Work of Art Read More »
Even if you’re not a salesperson, understanding how to sell anything – whether it be a company, a vehicle, a house, or even yourself while on a date looking to make a good first impression – always comes in handy.
6 Ways to Improve Your Sales Skills, Even If You’re Not a Salesperson Read More »
There is a strong correlation between good teachers and good salespeople. Before going into business, I was a teacher for six years, which meant I spent the month of August preparing for the upcoming school year. Even though I am not personally writing any lesson plans this month, the calendar made me think about the
Why Teachers Make Good Salespeople Read More »
Sales is a numbers game, and it’s near impossible to forecast deals and revenue if you aren’t sure where your prospects are in their buying journey. The key to managing and prioritizing your prospects is having a strong sales pipeline. Steps in your sales pipeline are the actions that your prospect takes to move towards
What Steps Make Up Your Unique Sales Pipeline Read More »
#EmployeeSpotlight: Cielo Cabalfin, has worked as a Business Operations Consultant at The Endurance Group (TEG) for almost five years now. One of her favorite things about TEG is that she loves the people she works with and she knows that her work is valued. Having worked for several years with the team, she’s established many
July 2021 Employee Spotlight: Cielo Cabalfin Read More »
It has likely happened to the best of us. In an effort to make that sales pitch or monthly newsletter stand out, you inadvertently triggered Outlook or Gmail’s spam filters and now your email has missed your contact’s inbox entirely. Although frustrating, this is a common problem for sales and marketing teams. Fortunately, the solution
Words that Trigger Spam in Your Emails Read More »
Buyer personas are a critical first step for your marketing strategy. Buyers personas are semi-fictional representations that help you to understand your buyers and how to reach them. A well-defined persona is achieved through market research and data about your existing customers. In order to develop strong buyers personas, you need information about customer demographics,
The Ultimate Guide to B2B Buyer Personas Read More »
