According to recent research, the typical person receives 141 emails each day but only sends 40. After all, sending the first email is only half the battle. Even if you follow all of the guidelines, you may not receive a response. When that happens, it’s all about how to follow up.
How to Follow Up With Someone Who’s Not Getting Back to You Read More »
As you onboard a new client and learn about their business, start your sales and marketing strategy by defining your client’s ideal customer profile. A staple of any sales and marketing strategy is building a customer profile.
Customer Profiles: 4 Ways to Target Your Ideal Customer Read More »
The encounters and experiences your client has with your business along the whole customer journey, from the initial contact to becoming a happy and loyal customer, are defined as customer experience (also known as CX). Customer Experience (CX) is an important component of Client Relationship Management (CRM). A client who has a pleasant experience with
What’s The Right Customer Experience For Your Brand? Read More »
A/B testing (also known as split testing or bucket testing) is a marketing method used to compare two versions of a website, landing page, app, or ad against each other to determine which one performs better.
When A/B Testing Doesn’t Tell You the Whole Story Read More »
Whenever you make a new business contact, the only way to know if there’s a deal on the table is to keep following up with your prospect. In a world of “following up” and “checking in” emails, here are 3 ways to personally and strategically nurture your leads.
Taking Care of Business: Tips for Lead Nurturing Read More »
It was the year 2008 and an economic crisis was rapidly spreading, resulting in increased unemployment and a diminished housing market. Businesses and consumers were feeling the impact and searching for innovative ways to navigate the economic crisis; one New England supermarket chain, we will refer to as New England Grocery, found an innovative new opportunity to increase their revenue through bulk gift card sales while supporting the local business and non-profit communities.
Being Essential – Distinguish Your Brand Read More »
Tips from a former museum educator on customer engagement.
Your Business is a Work of Art Read More »
Even if you’re not a salesperson, understanding how to sell anything – whether it be a company, a vehicle, a house, or even yourself while on a date looking to make a good first impression – always comes in handy.
6 Ways to Improve Your Sales Skills, Even If You’re Not a Salesperson Read More »
There is a strong correlation between good teachers and good salespeople. Before going into business, I was a teacher for six years, which meant I spent the month of August preparing for the upcoming school year. Even though I am not personally writing any lesson plans this month, the calendar made me think about the
Why Teachers Make Good Salespeople Read More »
Sales is a numbers game, and it’s near impossible to forecast deals and revenue if you aren’t sure where your prospects are in their buying journey. The key to managing and prioritizing your prospects is having a strong sales pipeline. Steps in your sales pipeline are the actions that your prospect takes to move towards
What Steps Make Up Your Unique Sales Pipeline Read More »
